Are roadshows and pop ups the future of face to face marketing?


The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months. Digital marketing is great but actually speaking to customers and creating a connection and engagement with a brand is so much more powerful in person. With the announcement of the 6 months, lead time before an event or exhibition in the UK can run – clever companies are looking at socially distanced ways of still creating experiential activity. We have run street marketing campaigns throughout lockdown for local customers which have been really successful and our staff have only given us positive feedback. People have been really happy to see a smiling face and engage in a safe interaction. experience staff in France have also run a countrywide roadshow thanking logistics hauliers and truckers with a coffee and voucher. We have also had a shopping centre activity running for various brands.  Retail centres are still very busy and stands can be socially distanced and safely run. Pop us and street marketing are also pretty much risk-free financially – they can be moved on short notice and being outdoors – do not risk any current restriction. Marketing agencies should definitely be looking at running some roadshow activity or a pop-up activity. People are missing social interaction and it’s a great opportunity to differentiate your brand in a crowded digital world until the event industry returns next year.

experience staff are a worldwide event, exhibition and promotional staffing agency. We provide legally employed, professional event staffing solutions for events, pop-ups and roadshows across the United Kingdom, Europe and Worldwide. We have created thousands of effective staffing experiences for marketing agencies and event organisers. Our agency is a proud member of the IPM – the Institute of Promotional Marketing the trade body representing the promotional and event services industry. We are Covid-19 safe agency and provide safe, social distancing staffing services and best practice for our clients.

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