Tag: B2B, business-to-business, employee benefits, employee communications, employee engagement, gift cards, IMA, incentive & motivation, Incentive Marketing Association, incentives, Jonathan Grey, motivation, Ovation, staff motivation, vouchers
IMA Europe names Ovation Incentives CEO new President
Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...
Improving the effectiveness of channel incentives
For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...
Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing...
Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Tweet to save DeFrosty the Snowman!
Integrated agency BBD Perfect Storm is challenging people to keep DeFrosty the Snowman ‘alive’ by tweeting to power the freezer he resides in. BBD Perfect Storm will...
Virgin Experience Days Xmas Campaign
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories. Set to...
Inspire new Business Development Manager
Loyalty and promotional travel expert Inspire has recruited Geanette Howard as a Business Development Manager, taking its headcount to 110. Howard has 15 years’...
Love2shop buys FMI
Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...
Bridgestone uses Wickes incentives
Bridgestone Tyres are offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. As part of the promotion, customers will...
Leveraging the magic of prizes
Sep 27, 2016
Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...