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Mars brand Snickers is launching a money-off promotion with a difference in the US, to support its long-running "You're Not You When You're Hungry" marketing platform. A special ‘Hungerithm’ has been created to monitor the mood, and the hunger level, of the Internet. As the Internet's "hanger" increases, the value of coupon discounts off SNICKERS at participating U.S. 7-Eleven stores will increase in real time.

Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven

Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...