Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. This will be on top of carrying out its usual checks on ongoing campaigns.
StreetPR founder James Rix (pictured) says that representing the face of a brand and being its key point of direct consumer contact means it is vital for brand ambassadors to perform consistently well. Just one underperforming member of staff can not only undermine the effectiveness of a campaign, but also damage the reputation of the brand or product they are representing, he argues. To reassure potential clients of the high quality of its staff, StreetPR has pledged to invest 2% of its annual revenue on the close monitoring of its brand ambassadors.
“The quality of staff in experiential campaigns is more critical to client success than arguably in any other marketing discipline,” says Rix. “We wanted to publicly acknowledge this to show the important role we play for brands in directly engaging with the people who matter most, and to prove our commitment to consistently high standards by revealing that we are dedicating a significant proportion of our turnover to monitoring and measurement.”
StreetPR’s new team will constantly check on promotional staff performance and campaign effectiveness through both visible and ‘mystery shopper’ techniques to ensure its well-trained brand ambassadors stay on top of their game.
Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies. More recently, it has won significant business from online services providers including Deliveroo, Gousto, Hello Fresh and Hassle.