Experiential and events staffing specialist Kreate have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across the UK. The win comes after a competitive tender process and adds to the continued growth of the agency over the past 18 months.
Kreate Managing Director, Duncan McCaslin, said “We are thrilled to be working with such a worthwhile cause, that has a true emotive pull for many of our agency colleagues.” McCaslin added “The robust selection process also enabled us to showcase our investment in campaign technologies, staffing compliance and a commitment to delivering a strategic approach to bespoke recruitment.”
The Poppy Shop is the official retailer for The Royal British Legion. Trading predominately online but with a growing presence in the physical retail environment. The Poppy Shop Pop-ups will be located within 10 key shopping centres across the UK, for a duration of three weeks. They will offer a wide range of merchandise and an array of other accessories. 2018 will be the third year of the physical retail initiative.
Alex Grange of The Royal British Legion, said “We look forward to building on the successes of the Poppy Shops from 2017 and working with Kreate on evolving a strengthened people and live management solution.”
The Royal British Legion has provided care and support to the Armed forces community past and present since 1921. As the National champions of Remembrance, they safeguard the Military covenant between the nation and its Armed Forces. They are well known for the annual Poppy Appeal and their emblem the Red Poppy. The Royal British Legion remains the nation’s biggest Armed Forces charity.