Grocery Gurus launches 2019 multi-brand grocery experience programme


Market-leading multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaign programme on Monday 24th September 2018.

Based on major grocery category or at-home occasions, the individual campaigns cover areas as diverse as BBQ, Cocktails, Lunchtime, Breakfast at Work, Free From, Wine, Ales Beers & Cider plus Outdoor Eating & Entertaining.

Uniquely targeting both multiple and independent brands, each campaign will bring together synergistic major and challenger brands under a common shared category or occasion grocery umbrella and consist of integrated, multi-channel activations including experiential roadshows, media/social-media, promotions/PoS & trade support.

In today’s increasingly challenging and financially focused grocery arena, multi-brand shared grocery promotional marketing has been clearly proven to be much more impactful and effective than conventional solus activities, delivering returns which are significantly superior, with much greater & in-depth consumer engagement.

Grocery Gurus are the multi award-winning originators of multi-brand, multi-channel grocery promotional marketing and over the past 20 years, their team has worked with some of the biggest names in UK grocery.

Brands will be able to secure exclusive campaign slots from next Monday and full details of Grocery Gurus 2019 grocery campaign programme can be found, from 24th September on their website Previous brands involved in multi-brand campaigns include Blossom Hill, Budweiser, Heinz, Hovis, Müller and PG Tips & Walkers.

Brian George, Chief Guru at Grocery Gurus said “Multi-brand shared grocery promotional experiences are now very much on-trend, so we’re delighted to announce this, our biggest ever Together Is Better multi-brands campaign programme for 2019 and look forward to again working with all the great brands and retailers that we’ve previously worked with”.