Mast-Jägermeister UK is launching its “Pre With Us” campaign for 2020 with a three-month Deliveroo partnership running nationwide April through June. This collaboration marks an exciting new chapter in Jägermeister’s journey with its consumers at home, helping them to get the best nights of their lives off to a good start.
In support of this initiative, Mast-Jägermeister UK is supplying its off-trade customers across grocery and convenience, including Tesco, Morrisons, Sainsbury’s, Asda and the Co-Op, with 200,000 special edition bottles of Jägermeister and the newly launched Jägermeister Cold Brew Coffee. These will be available in 70cl and 35cl formats, and 50cl in the impulse channel.
Each bottle will have a speciality collar with a code redeemable on the Deliveroo app for a £5 credit when spending £20 with the delivery service. In addition, there will be the chance for 200 consumers to win an additional £50 credit to use at hundreds of Deliveroo participating restaurants nationwide when using the app.
Mast-Jägermeister UK’s “Pre with us” campaign is focusing on the pre-drinks occasion. This is a key occasion for the company and its brands where shots are perceived as relevant to at-home consumption. The three key areas for “Pres” are Pre-Drinks, Pre-Munchies and Pre-Tunes. The Mast-Jaegermeister UK and Deliveroo partnership is designed to help deliver a great start to the night with ice cold shots and the most extensive food delivery menu available.
Nicole Goodwin, Marketing Director of Mast-Jägermeister UK, says: “It’s become clear that pre-drinks is a key occasion for our target consumer, and some argue, the best part of going out. Jägermeister fits in with this occasion perfectly, helping our consumers start the best nights with an ice-cold shot. This partnership is the first of its kind. Deliveroo is an obvious partner to ignite our ‘Pre With Us’ campaign because it is about having a good time with friends, sharing a bite to each and some pre-drinks before a big night out. Jägermeister and Jägermeister Cold Brew Coffee, therefore, become not only a vital part of a consumer’s big night out but also in the lead up to going out.”
This initiative is being supported digitally, including new edits of Jägermeister’s unique “Pre With Us” films on the brand’s YouTube channel, https://www.youtube.com/user/JagerUK/channels.