innocent has today opened a Definitely Blue Café in Covent Garden to settle the debate once and for all, that the Innocent’s Bolt from Blue drink, is in fact definitely blue.
After entering the luminescent orange corridor designed to see things bluer, consumers can not only drink blue juice and eat blue food, but they will experience the smell, sound and sights of blue.
Developed in partnership with Bompas & Parr guests are taken on a journey through a blue tinted world. From hearing what blue really sounds like in the Bolt from the Blue phone booth, to discovering the true scent of blue through sensory artwork and finishing with the intriguing ‘Wall of Blue-riosity’.
The juice sparked a massive debate on Twitter with almost 4,000 eagle-eyed innocent fans challenging innocent on the true colour of the drink. innocent remained firm in their stance that the drink was definitely blue, despite thousands of comments from the public insisting it was green.
innocent drinks, said: “it’s really really blue. The only thing that’s bluer than the Definitely Blue Café is our definitely blue drink. We’ll be celebrating all that is blue under one roof, finally settling the debate around our drink. It’s there in black and white for all to see – it’s definitely blue.”
The event will allow members of the public to explore the world of blue with creative and interactive elements that will investigate the nation’s relationship with colour.
Harry Parr of Bompas & Parr, says: “It’s blue. Really blue. Name something blue. It’s bluer than that. It’s a shame when some people can’t simply appreciate the joy of a good colour blue without having to argue about it – you might say they really blue their chance. But the Definitely Blue Café is an opportunity to undergo a multi-sensory journey into blueness – so that everyone can realise when something is definitely blue.”
The Definitely Blue Café is free to attend and those lucky enough to grab a table will receive an exclusive token which can be redeemed for a definitely blue drink and a blue treat from the café.
The Definitely Blue Café will open to the public on 67B Neal Street, Covent Garden from today until Sunday 6th October. The café opening times are:
Friday 4th October: 8.30am – 17:30pm
Saturday 5th October: 10.30am – 18.30pm
Sunday 6th October: 10.30am – 18.30pm