The partnership is the next step on Gousto’s journey to become the way to eat dinner and closely follows the launch of its £3m ‘Give It Some Gousto’ brand campaign.
The collaboration allows both brands to showcase their freshness credentials, whilst enabling Gousto to engage a family-based audience that adores wagamama. The multi-channel campaign includes: bespoke social videos on both brand’s channels, media engagement and influencer content from Gousto’s top tier ambassadors: Joe Wicks, Anna Whitehouse (Mother Pukka) and Simon Hooper (Father of Daughters).
Anna Greene, Brand Director at Gousto, says: “There have been significant shifts in the way we consume food over the past decade. Convenience is king, but it can’t be at the cost of quality, health, variety and experience. At Gousto, we’re carving out a completely new category in food. With that comes an incredible opportunity to reimagine family mealtimes for the future.The Gousto x wagamama partnership offers something really special for our customers – helping them to learn new cuisines and create freshly prepared wagamama dishes at home, without the wastage that would typically come when buying all the ingredients separately”.
Helen Hyland, Brand Manager at wagamama, adds: “Partnering with Gousto makes perfect sense, enabling our most popular dishes to be cooked at home with the usual fresh ingredients we use across our restaurants. We know that some people can find wagamama’s menu intimidating with unfamiliar ingredients and words, so we wanted to break down that barrier and prove that our food is simple and delicious. Adapted from our new cookbook “feed your soul”, we’re delighted to inspire both wagamama-fans and non-users to cook our Pan-Asian recipes at home with Gousto. Home-cooks will be able to build on their understanding of Japanese culture and experience the fantastic flavours and ingredients of the East.”
The Gousto x wagamama recipes start at £2.98 per person and are available to order at https://www.gousto.co.uk/ from 24th September 2019.