The deal with Live Nation builds on last year’s partnership, such was the success of these festival shops in terms of customer engagement and participation, that Co-op has added two more acts to the line- up with Creamfields and The Isle of Wight Festival.
In 2018, Co-op built a 6,000 square foot store at four Live Nation festivals – Download, Latitude, Reading and Leeds – which proved to be hugely popular with festival goers. They were able to buy all the essential items on site, rather than having to carry them in and could top up with fresh food and drink throughout the weekend. Customers were often found dancing in the aisles at 2am as the in-store DJ kept the party going.
Amanda Jennings, Director of Marketing Communications at Co-op, said: “This summer we are really excited to build on the success of our festival stores, continuing to get closer to customers with our unique convenience offer. Last year was our festival debut with Live Nation and the vast range of products available in the shop was a pleasant surprise to many festival goers. This year, they’ll be expecting to see us and rely on Co-op to provide the essentials to lighten the load, and with the two new festivals, we’re making our performance bigger and even better than ever.”
Jim Campling, President of UK Marketing Partnerships at Live Nation, said: “Co-op has seen tremendous success connecting with fans at our live music events by providing value and convenience authentically, and when the fans need it most. By expanding our partnership to include two more festivals, Co-op has the opportunity to leverage the power of live at an even greater scale.”
Co-op’s festival partnership with Live Nation has also been recognised at number of industry awards, including the Festival Supplier Awards, European Sponsorship Association Awards and the UK Sponsorship Awards.