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David Hargreaves of Snipp Interactive looks at how US companies are using technology to reward consumers for adopting healthy lifestyles and drive loyalty.

Rewarding healthy lifestyles

COMMENT Rewarding healthy lifestyles: the next frontier for loyalty? By David Hargreaves In 2014, there were 4 billion Internet-enabled devices globally. In the next...

Matt Pye, the COO at Cheil UK, is leaving the agency after five years. Pye's departure comes soon after the appointment of Paul Hammersley as Group CEO.

Pye to leave Cheil UK

Matt Pye, the Chief Operating Officer at Cheil UK, is leaving the agency after five years. Pye’s departure comes soon after the appointment of Paul Hammersley as...

The Saturdays' singer Rochelle Humes was chair of the judging panel for the annual Make-A-Wish Bake-A-Wish challenge.

Fairy partners Make-A-Wish again

Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...

Shopping centre group Intu is to reward one shopper with a Christmas prize on Black Friday as part of a social media campaign aimed at engaging consumers online

Intu engages shoppers with Xmas prize

Shopping centre group Intu is preparing to award one shopper with a Christmas prize on Black Friday, following a month-long social media campaign that aimed to engage...

Western Union will help fund projects that aim to make lasting positive change for individuals and communities through its 'Chain of Betters' campaign.

Western Union ‘Chain of Betters’ social push

The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase,...

Paul McGann is managing partner of Brass.

Brass Shopper adds to client team

Leeds-based agency Brass Shopper expanded its client service team following a number of new client wins, including Quorn, Costcutter Supermarkets Group, Soreen and...

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company

TCC announces new CEO

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...

Lethal Bizzle - Bulmers #LiveColourful 500

Bulmers unites grime, symphonic and soul

Cider brand Bulmers has amplified its Bulmers #LiveColourful LIVE campaign with a special one-off performance of a newly-commissioned grime-symphonic-soul track from...

Pampers UNICEF - event image - Emma with anniversary cake

Pampers celebrates 10 years of UNICEF partnership

Pampers and UNICEF have marked the landmark 10th year of their on-pack vaccine partnership by announcing the elimination of maternal and newborn tetanus (MNT) in 17...