Category: Uncategorised
Aero, Muller and Bridget Jones’s Baby
The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two – Müller and Aero – running high...
Danger Mouse joins Sports Xtra
Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for...
Dogs Trust Big Scoop campaign
Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...
Brand ambassadors aren’t commodities
James Rix of StreetPR argues that too many experiential activations are being let down by poor quality brand ambassadors – and that sourcing staff off the internet is...
Promotional Products Week 2016
New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go...
Loyalty schemes: what’s the point?
Ben Pask from Rare explores some of the findings of a new survey into retailer loyalty schemes revealed by a consumer new survey Last year it was revealed that the UK...
Haywards puts ‘Lad’ into salad
Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...
Nissan Leaf cars for GB Gold winners
Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games. The...
Sony Pictures Ghostbusters partners
Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...
Daley, Adlington, Disney, Change4Life
British sporting champions Tom Daley and Becky Adlington have joined forces with Disney, Change4Life and the Amateur Swimming Association (ASA) and are encouraging...
