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Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to get a free superhero Marmite egg cup with every purchase.

Marmite ‘Marmighty’ egg cup give-away

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase....

Brand & Deliver has created a UK brand partnership campaign for US box office hit Goosebumps, starring Jack Black, which is released in the UK February 5.

Sony’s Goosebumps secures UK partners

Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its...

Specialist travel staffing and experiential provider Blackjack Promotions is absorbing Attitude Events after it was bought by Blackjack's owner, OmniServ.

Blackjack acquires Attitude Events

OmniServ, which provides a range of services to airports, airlines and travel retail operators, has acquired Attitude Events, a provider of travel retail and customer...

Peperami, sponsor of the Professional Darts Corporation, is launching a social TV channel with live content from the William Hill World Darts Championships.

Peperami Darts social TV channel

Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...

RNLI supporters have the chance to have their names on a lifeboat via a prize draw. 20,000 names will appear on the hull of the new Shannon class boat.

RNLI puts supporter names on new boat

To launch its Christmas appeal, the RNLI is giving its supporters a unique opportunity to be at the heart of every rescue. For the first time ever, supporters can enter...

Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize

Shoppers need the personal touch

COMMENT Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize Winning with shoppers has been on the agenda of all major...

Duracell and Lucasfilm are running a Star Wars: The Force Awakens, featuring limited edition Blippar-enabled packs to access additional Star Wars content.

Duracell Star Wars Blippar packs

Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...

David Hargreaves of Snipp Interactive looks at how US companies are using technology to reward consumers for adopting healthy lifestyles and drive loyalty.

Rewarding healthy lifestyles

COMMENT Rewarding healthy lifestyles: the next frontier for loyalty? By David Hargreaves In 2014, there were 4 billion Internet-enabled devices globally. In the next...

Matt Pye, the COO at Cheil UK, is leaving the agency after five years. Pye's departure comes soon after the appointment of Paul Hammersley as Group CEO.

Pye to leave Cheil UK

Matt Pye, the Chief Operating Officer at Cheil UK, is leaving the agency after five years. Pye’s departure comes soon after the appointment of Paul Hammersley as...

The Saturdays' singer Rochelle Humes was chair of the judging panel for the annual Make-A-Wish Bake-A-Wish challenge.

Fairy partners Make-A-Wish again

Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...