Category: Opinion
Join the IPM Webinar Series: Unlocking Benefits for Members
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...
Welsh ban on HFSS price promotions good news for the long-term health of both people and brands
Opinion By David Pearson, CEO at SPARK According to Public Health Wales data 60% of the Welsh population are overweight and one in four children are obese by the age of...
How brands can support the LGBTQIA+ community for Pride – and beyond
Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their...
Best Practice Guide to Influencer Marketing From Big Little LDN
Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause...
MARS Agency Launch Insightful Universal Trends Report
The MARS Agency has recently launched an insightful universal trends report that surveys over 14,000 shoppers worldwide, highlighting 7 key trends that will impact...
Six Most Common Influencer Marketing Challenges For Brands
Opinion From Holly Eddleston: Head of Influencer Marketing at BIG little LDN. Having worked in this field for over a decade, Holly remembers when brands were trading...
Is ‘Pounds, Not Points’ Really the Way to Go?
Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when the school...
‘Understanding Loyalty In Europe’ White Paper Launch By Mando
We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...
Loyalty – What Are Your Customers Not Telling You?
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...
Marketing Trends For 2023 From TLC
We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...
