News

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation.

London Cabs can’t say No To Mentos

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign...

UK pork pie manufacturer, Pork Farms, has teamed up with the Micropub Association, to launch the UK National Board Games Championships.

Pork Farms Board Games challenge

Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...

Gift cards offer great flexibility in the range of promotions that can be created and the level of analytics that can be applied

Q&A with Steve Bradbery

Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...

The IPM has joined with The Partnership Panel for a one day conference, Partnership Marketing: Creating the Perfect Blend, on April 22nd 2016 in London.

IPM Partnership Marketing Conference

The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...

Hasbro is bringing the world of the My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain.

Hasbro My Little Pony Friendship Tour

Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....

Bupa UK is running a one-of-a-kind interactive music video starring band The Futureheads that shows people how their bodies are performing.

BUPA teams with Futureheads

Bupa UK is running a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring band The Futureheads, the campaign aims to raise...

Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer.

Vodafone UK appoints FreemanXP

Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including TV ads and an on-pack promotion to win tennis sets plus £750 in holiday vouchers.

Highland Spring ‘Anywhere for Tennis’

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has revealed.

Samsung Galaxy Studio attracts 330,000

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...