Category: News

Don’t forget the human: the importance of staffing

By Gemma Moore, Staffing Director at TRO With IRL experiences on the rise, the importance of people – the face of those experiences – should be high on the list of...

Best in Class Global Shopper Tool Kits

By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...

GottaBe! Anniversary Rebrand

In celebration of their 14th birthday GottaBe! have revealed their new logo. When they launched back in 2008, the market demanded bold logos, but in more recent times,...

ZEAL wins Gold for “Shazam Your Crunch” campaign for Kellogg’s Crunchy Nut

The UK’s most effective brand activation agency, ZEAL Creative, has scooped gold at the Marketing Agency Association Worldwide GLOBES (MAA), with its innovative...

Super Bowl Experience of a Lifetime

The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch.  Cinch are official...

Future Of Voice Webinar with Alexa, VozLab and HRG

Join us, in this exclusive opportunity to find out what’s next in voice tech and how brands are already taking full advantage of it. Let Albert, Head of Partner...

The return of ShellGo+ Spin to Win! by Mando-Connect

January 2022 saw the latest edition of the hugely successful ShellGo+ Spin to Win campaign taking over 1000+ Shell forecourts in the UK. The tiered, multi-partner,...

Mongoose Promotions Becomes SPARK

Mission Group’s promotions and partnerships agency, Mongoose Promotions, today announced that they will rebrand to become SPARK Marketing Services Limited (SPARK)....

Alan Frank Crossman

The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers in Door-to-Door marketing with Circular...

FUTURE FARM PICKS A FIGHT WITH ALL THINGS TASTELESS THIS JANUARY

London, 12th January 2022: Impero today announces the launch of its Veganuary campaign for Future Farm, the plant-based protein producer. Titled “Choose the...