Launching 6 new juice flavours in the UK for the first time, Don Simon wanted to use social media as their main source of marketing. Through an innovative social strategy, Together Agency gave the brand a new look and feel.
Don Simon are a household name in Spain, being one of the country’s biggest juice companies, so they had to make sure they effectively brought this juicy fun to the UK.
First they had to establish the brand’s guidelines, tone of voice, art direction and social strategy. This allowed them to create a design system so they could be just as creative with reactive content as for planned. The suite thus allowed them to be responsive with the content – placing the brand logo and imagery into just about any post needed within minutes.
Attention was then turned to finding the right communities to interact with. The social team found community groups to connect with. To resonate with these communities, followers were offered an account that wasn’t just about sales, but had a sense of humour, excitement and educational content too.
The outcome- Together delivered the Spanish juice brand’s first paid social campaign on TikTok which successfully drove a mass rise in followers of over 250%!