Category: News
Trebor refreshes brand with new “Own It” creative platform
Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new creative platform “Own It”, as it seeks to engage with a new, younger audience. The...
Mando-Connect Loyalty Event Celebrates Whitepaper Launch
Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...
New Pipers Crisps Campaign by Cat Among The Pigeons
Cat Among The Pigeons work with Pipers Crisps to launch new marketing campaign, exclusive to wholesale and the on-trade, rewarding stockists with the chance to instantly...
Who’d have thought the QR code would be the New Normal?
By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...
GottaBe! Team up with NHS to make COVID-19 vaccinations accessible to minority groups
With much misinformation, the uptake of the COVID-19 vaccination has been low within ethnic minority groups. GottaBe! together with the NHS, began raising awareness on...
Granby Chairman finally resigns after 22 years with the company!
Granby is happy to announce that Stephen Bentley (Chairman) has decided to resign from his role and finally retire! Stephen has been with the company for over 22 years...
The IPM Awards & COGS Awards: Winners’ Week – The Results Are in!
In 2021 we have chosen to continue to respect the impact of the pandemic and to celebrate excellence through a digital IPM Award Winners’ Week reveal rather...
The IPM Awards & COGS Awards 2021: Winners’ Week – It’s Time
The IPM Awards & COGS Awards have always represented the pinnacle of excellence in our industry, recognising and applauding innovation and creativity in Promotional...
Don’t forget the human: the importance of staffing
By Gemma Moore, Staffing Director at TRO With IRL experiences on the rise, the importance of people – the face of those experiences – should be high on the list of...
Best in Class Global Shopper Tool Kits
By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...
