Category: experiential

Cadbury Creme Egg brings EATertainment streaming platform to life with retro video shop experience

Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis...

Lastminute.com London Eye marks 20th birthday with themed pods

The UK’s most popular paid-for attraction, the lastminute.com London Eye, unveiled plans to celebrate its landmark 20th birthday, taking place from Friday 6th –...

Deliveroo and Kelis’ milkshakes bring all the boys (and girls) to the yard

To celebrate the 20th anniversary of singer Kelis’ debut album Kaleidoscope, Deliveroo is bringing everyone to the yard with their pop-up milkshake bar. Taking...

Hendrick’s celebrates the launch of Lunar Gin with twilight garden

Hendrick’s Gin has opened a garden experience to celebrate the launch of Lunar Gin, the second innovative release from the super-premium gin’s Cabinet of...

Larabar partners with Amazon to launch a yoga pop-up

To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to...

Amazon launch Military Wives choir pop-up

Amazon is launching a musical pop-up to mark the release of Military Wives on 6th March, a film that follows a group of women who form a choir. Delivered by Tribe, the...

Guinness creates rugby experience with Jodie Kidd and Vogue Williams

Six Nations Title Partner Guinness has partnered with celebrity publican and rugby fan Jodie Kidd for the much anticipated England vs Ireland Six Nations crunch match....

Lewis Capaldi promotes Samsung S20 phone range with pop-up market gig

Over the weekend, Lewis Capaldi brought a busy London market hall to a standstill as he played an unannounced lunchtime concert. The free performance was staged and...

Three celebrates 5G mobile roll out with immersive 5G experience at London Fashion Week

Three has partnered with Central Saint Martins to create a fully-immerse 5G fashion experience that awakens all the senses for the audience through accompanying...

eve sleep launches self-love sleep innovation this Valentine’s Day

eve sleep, the sleep wellness brand, is combining ASMR (Autonomous Sensory Meridian Response), which produces a feeling of euphoric tingling and relaxation, and erotic...