Category: Covid-19
ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...
Sampling has become Covid-Marketer’s Trojan horse
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...
Movember and DGR announce funding for first responder mental health support programs
Leading men’s health charity Movember, in partnership with The Distinguished Gentleman’s Ride (DGR) and Gillette has today announced multi-country grants funding for...
Waking up to the Power of Gaming
There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...
Social Distanced Events, compromise is key? Or is it?
We are all aware of the phrase “compromise is key”, and this may be the case in marriage, certainly in childcare and quite possibly when buying a new car. But does...
New Normals: How gaming and theatre are combining to create post-Covid experiences
By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
Government and charity doordrops outperform market during lockdown
Whistl Doordrop Media, the market leader in audience targeting and leaflet services has announced Government doordrops have outperformed the market during lockdown with...
A Ray of Hope for Event and Promo Staffing Agencies
London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the...
