Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a print studio for local young artists in Rotherham, and a community centre in Goathland, North Yorkshire.
‘Made Local’ was launched by the UK’s number one beer brand last May, to support local community projects nominated by individual Carling customers.
Molson Coors’ account managers engaged with a number of customers to find projects and causes across the country where Carling’s help was needed.
The Carling Made Local activity comes as part of the wider ‘Putting the Great Back into Great British Pubs and Clubs’ campaign launched by Molson Coors in March 2017, designed to celebrate communities across the UK and provide practical, first hand support to pubs and clubs.
In Rotherham, a brand-new print studio was delivered as part of the initiative. The print studio has been added to The Sorting Office, a completely transformed derelict cellar that is now a co-working space for upcoming artists to work and develop their skills in Rotherham. The print studio will give young artists a unique place to come and work in their local community, helping them make the town into their own.
A new outdoor gym that will benefit the local community in Tonypandy, South Wales has also been completed as part of the Carling initiative. Focused on promoting sport and health across the community, the Cambrian Village Trust, based at the local Sky Blues Café, run a series of programmes targeted towards different groups including the disabled and those suffering with mental health problems. The new outdoor gym will be used by various sports teams based around the area including professional sportsmen, as well as being open to the general public.
Another example of the initiative’s work is the successful delivery of a new community hub in Goathland village, North Yorkshire. Following four years of fundraising and 18 months of construction, the newly transformed community hub, nicknamed “The Hut”, will offer a range of facilities including a public library, bar and cricket pavilion. With construction work for the facility itself recently being completed, the final piece of the jigsaw was to build a new road to link up The Hut with the surrounding area. The Carling initiative helped to deliver the new road, linking the village community and “The Hut” and completing the community initiative.
The Carling ‘Made Local’ team also supported two further community projects in Padliham near Burnley, devastated by the Boxing Day floods of 2015, and Pengam in South Wales, where ‘Made Local’ has supported the restoration of the town’s Constitutional Club concert room.
Miranda Osborne, Carling Brand Director, said: “We are extremely proud of the work we’ve delivered as part of our Carling ‘Made Local’ initiative. We recognise the value of supporting local communities, as pubs, landlords and their drinkers are crucial to making Carling what it is. To see the tangible impact this initiative has had on the communities we’ve worked with has been fantastic. We look forward to driving Carling ‘Made Local’ forward and supporting more local communities across the UK throughout 2018.”
Molson Coors is one of the largest global brewers, with brands including Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen, Sharp’s Doom Bar, Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider.