IPM Bitesize

Card Factory launches first ever Christmas Campaign with Stacey Solomon & Joe Swash

Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas campaign, Festive Family Photocards. The agency was tasked with...

2,000 users sign up to Whistl Leafletdrop tool

Whistl Doordrop Media, the market leader in audience targeting and leaflet services, has reported that 2,000 SME’s have signed up to, Leafletdrop their on-line leaflet...

Holidays are Coming! Coca-Cola reveals 2019 Christmas Truck Tour

Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of its iconic Coca-Cola Christmas Truck Tour, stopping off at new locations,...

Instagram launches anti-bullying week campaign with Cybersmile

Instagram today launches its ‘Banter or Bullying?’ campaign with anti-cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11th-15th...

The journey to becoming a B Corp

Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...

Heineken UK to remove plastic from all multi-pack cans by 2021

Heineken UK is eliminating plastic rings and shrink wrapping from its entire portfolio of beer and cider multi-pack cans, removing 517 tonnes of plastic annually from...

Scotland adopts refillable bottles to help reduce waste

Scotland’s had adopted the use of refillable bottles to help reduce waste and keep hydrated at home or on the go. Scottish Water’s ”Your Water Your Life’...

Baby Boomers are far from fuddy duddies

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...

Cash, clout and creativity: the Gen Z currency of the future

Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...

Sony Playstation’s ‘Death Stranding’ experience comes to London

Sony PlayStation‘s Death Stranding experience, created by gaming visionary Hideo Kojima, has extended its original run in Camden Market. Created by The Circle...