IPM Bitesize
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....
The Unsung Heroes of Prize Promotions
Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...
Thanks to Greenpeace UK and agency Nice and Serious, turkey’s dirty little secret is out
Launched today, ‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and...
The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel
Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas. A rewrite of The Twelve Days of...
Logic brings Shape and Vape to UK cities
Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...
‘Fake Views’ film from Operation Black Vote encourages voter registration
Multi-media campaign encourages people to register to vote by 26thNovember “The most radical political act you can do, is to register to vote” says Lord...
UK agencies pick up 12 trophies at the IMC European Awards 2019
UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency...
IPM Releases data demonstrating the effectiveness of experiential marketing
The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...
2020: Cutting through a year of sport (without the sponsorship fees)
Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
