IPM Bitesize
Activation’s Brand Campaign Development For Wall’s
This year, Activation has been on a journey with Wall’s developing their new brand comms platform. From working through their strategic challenges, audience...
TLC Worldwide UK Launches Heinz ‘Dayz Out’ Summer Campaign
TLC Worldwide UK is thrilled to announce the launch of its summer campaign in partnership with Heinz, which offers free days out to participants across the UK. The...
Virgin Voyages powers AI to push JLo partnership
In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez. Aptly named JEN AI, the campaign allows voyagers to...
How To Ace Influencer Marketing
The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing...
Join the IPM Webinar Series: Unlocking Benefits for Members
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...
Welsh ban on HFSS price promotions good news for the long-term health of both people and brands
Opinion By David Pearson, CEO at SPARK According to Public Health Wales data 60% of the Welsh population are overweight and one in four children are obese by the age of...
TLC Worldwide UK Launches Aldi Summer Campaign: Get a Taste for Sport
TLC Worldwide UK is thrilled to announce the launch of its exciting summer campaign in partnership with Aldi, which offers free sports lessons to kids across the UK. The...
How brands can support the LGBTQIA+ community for Pride – and beyond
Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their...
SPARK Takes Travel Promotions to the Next Level with Travel + Leisure Co. Partnership
Sales promotion specialist, SPARK, is proud to announce that it has become the UK representative for travel products from Travel + Leisure Co. At unbeatable prices,...
New Website For Sarson’s Vinegar
Sarson’s has been hard at work creating a fresh brand identity that launched in the spring of 2023, and with this, they’ve enlisted the help of Activation yet again...
