IPM Bitesize

Horlicks appoint Cat Among The Pigeons

Horlicks, the malted drink made by Aimia Foods has appointed promotional marketing agency Cat Among The Pigeons to attract a younger shopper audience to the brand...

IPM Awards Late Entry Deadline Extended

The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing...

Activation’s ‘Little Wins’ Digital Campaign And Promotion For Spontex

Activation are excited to announce their latest campaign launch for Spontex, the UK’s No1 Cleaning Tools brand – ‘Little Wins!’ Spontex asked them to create a...

IPM member Broccoli supports local junior racing team

At Broccoli we’re delighted to re-join the IPM. As an integrated agency with its roots in promotions, we believe marketing should involve, connect and entertain. Too...

Another Way Prize Management Join The IPM

Another Way Prize Management is delighted to be joining the IPM community. Specialising in Prize Management, Brand Experiences and Incentives, Another Way is passionate...

MARS Agency Launch Insightful Universal Trends Report

The MARS Agency has recently launched an insightful universal trends report that surveys over 14,000 shoppers worldwide, highlighting 7 key trends that will impact...

N2O Creates A Coronation Treat Party Fit For A King For Tesco

Creative brand experience agency, N2O, has devised an immersive, multi-brand coronation activity in and around Tesco stores this spring. The touring experience will...

Six Most Common Influencer Marketing Challenges For Brands

Opinion From Holly Eddleston: Head of Influencer Marketing at BIG little LDN. Having worked in this field for over a decade, Holly remembers when brands were trading...

9 CRIMES UNCORKS THE ULTIMATE TREASURE HUNT THIS SPRING WITH THEIR ‘FIND THE 19th CORK’ CAMPAIGN

Mando are delighted to share details of the latest campaign they have worked on for the Infamous Treasury Wine Estates brand, 19 Crimes.  TWE have launched the ultimate...

The IPM Awards 2023 Entries Are Now Open

The IPM are delighted to launch the 2023 IPM Awards, celebrating the success, innovation and creativity that is carried out right across the promotional marketing...