Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide destinations in its new Spell & Go on pack promotion.
Launching this week, promotional packs of Walkers will include a code linked to a letter of the alphabet that can be used to spell a destination of the consumer’s choice. To be in with a chance of winning, shoppers must collect the letters to create the name of the destination they wish to go to by registering at the game site – www.walkers.co.uk/spellandgo/home – redeeming the code and saving up their letters.
To help with the search, the public can increase their chances of success by exchanging letters with family and friends. They can also take advantage of a ‘random swap’ feature on the game website or of various ‘letter giveaways’ which will be run as part of advertising or media partnerships in print, TV and online. To use a letter from a giveaway, consumers will either have to take a picture of the letter and upload it to the game site, or use a unique code provided with the letter.
Additionally, shoppers of single serve promotional packs only will have the chance to win 250,000 instant prizes, including designer sunglasses and cameras: if they find a sachet inside, they have won.
Thomas Barkholt, Marketing Director at PepsiCo, comments: “We know that people love holidays and collector competitions with multiple chances to win. This exciting new on pack promotion from Walkers will provide a huge opportunity to engage with both our retail customers, and shoppers, and we are confident the packs will fly off the shelves as consumers begin to plan their summer getaways.”
The Walkers Holidays on pack promotion will be available across the Walkers Core range in both singles, available as a 50p RRP on Price Marked Packs, and on multipacks (RRP: £1.50).
The promotion runs from April 10th 2016 to July 31st 2016.
There are up to 20,000 holidays to be won, 3,000 to long haul destinations and 17,000 to Europe. Long haul destinations include places such as Bangkok, Hong Kong, Kuala Lumpur, Marrakech, New York, Sri Lanka and Tokyo. Short haul destinations include Amsterdam, Barcelona, Budapest, Crete, Cyprus, Florence, Majorca, Munich and Nice.
Consumers can win more than one holiday prize, but each letter can only be used once.
Holiday prizes are being provided in partnership with Lastminute.com.
Instant win prizes include Ray-Ban sunglasses, Sony Bluetooth speakers, Sony cameras, Kobo eReaders, portable chargers, 85,000 eBooks, 15,000 books from WHSmith and 150,000 packets of Walkers crisps.