To kick off the partnership, Virgin Media will be hosting the first UK hands-on consumer demo of Marvel’s Avengers at EGX in October at the ExCel London between Thursday 17th and Sunday 20th October.
In addition to hands-on play with Marvel’s Avengers, visitors to the Virgin Media booth will be able to view original costumes and props inspired by the game. Virgin Media will also be joined by special guests from Square Enix and Crystal Dynamics, the development studio behind Marvel’s Avengers. This includes Scot Amos, Head of Studio at Crystal Dynamics.
Further information on live panels, chats and discussions at the event will be revealed closer to the event date.
Throughout the campaign, Virgin Media customers will be eligible to participate in incredible competitions and merchandise giveaways in addition to receiving limited time in-game items at launch.
Marvel’s Avengers is a third-person action-adventure combining a rich single-player campaign with expansive online co-op action. Players must reassemble, rebuild, and customize their heroes’ roster to play an original Avengers single-player campaign, then battle solo or online alongside friends in new missions around the globe.
They can also customize Earth’s Mightiest Heroes and master their unique powers to defend the world from escalating threats for years to come.
In August, Marvel Entertainment and Square Enix revealed the action-packed, opening sequence gameplay for this highly anticipated action-adventure game. Players will play as Captain America, Iron Man, the Hulk, Black Widow, and Thor as they do battle in the tutorial level of the game.
Marvel’s Avengers will release simultaneously for the PlayStation®4 computer entertainment system, the Xbox One family of devices including Xbox One X, Stadia, and PC on May 15, 2020. The game is currently rated RP, rating pending by the ESRB.
Cilesta Van Doorn, Director of Brand and Marketing at Virgin Media, said: “We want to deliver amazing experiences for our customers and, with our out-of-this-world Marvel’s Avengers partnership, we’re assembling an incredible line up of exclusives for Virgin Media customers. From in-game perks to amazing competitions and giveaways, gamers will be able to take their online play to new heights. Our unrivalled ultrafast connectivity gives players everything they need to enjoy a limitless online gaming experience so they can focus on what really matters. Avengers is one of the most revered and successful entertainment franchises in the world, so giving our customers a host of incredible experiences linked to one of the most anticipated games makes this a powerful alliance. We are planning to blow the minds of our customers with this partnership so stay tuned for future announcements.”
Scot Amos, Head of Studio at Crystal Dynamics, said: “It’s a true passion project for us to work with these amazing heroes and awesome partners on a definitive Avengers gaming experience. All of us involved are huge fans of these Super Heroes and with over 80 years of lore, we get to tap into fantastic source material as inspiration for our original story in Marvel’s Avengers.”