TracyLocke to introduce TOMRA, world leader in reverse vending machines, to UK


TracyLocke London has been appointed the lead global marketing agency for TOMRA, following a competitive pitch process.

TOMRA has hired TracyLocke to establish its brand and introduce their reverse vending solutions to the UK market, and to support marketing communications globally. The appointment comes amidst a background of heightened consumer awareness around the environmental concerns of plastic use, and the Scottish Government’s consultation on a deposit return scheme which is also expected in England.

TOMRA are the global leaders in reverse vending solutions and are present in over 40 markets, they are currently looking to continue their recycling revolution in the UK. The campaign developed by TracyLocke will include a full B2B and B2C communications strategy to inform key retailers on the imminent relevance of reverse vending solutions and drive behavioural change amongst a consumer base of shoppers who buy and use plastic bottles and cans.

Of the partnership, Mark Brill, TOMRA’s UK Sales & Marketing Director, said: “We were incredibly impressed by TracyLocke’s understanding of our business objectives and creative response. We are delighted to partner with TracyLocke London on our exciting launch plans for the UK.”

Angus Gibson, Regional Director at TracyLocke, commented: “We are so proud to be part of a marketing partnership that will drive impactful behavioural change in the UK. TOMRA has had large-scale success around the world with its innovative reverse vending machine solutions, and we look forward to implementing this success across the UK and supporting their continued efforts globally.”