ZEAL Creative wins a record seven awards at IMC European awards


ZEAL Creative continues its reign with seven wins at the Integrated Marketing Communications (IMC) 2019 Awards in Europe.

The IMC Awards recognise the most effective brand activation agencies across the whole of Europe and celebrate the year’s best integrated marketing campaigns. A unique award scheme now in its 12th year, this year’s competition was tight with 24 agencies – each already a winner of a national integrated marketing competition –  vying for an award.

The rigorous selection process began in August, as campaigns were reviewed by a panel of 40 leading industry professionals from across Europe .

ZEAL achieved the most nominations for any UK agency, with seven campaigns shortlisted, which led to seven award wins – one for every campaign entered.

The full list of ZEAL Creative’s award wins:

Category: Product Launch/ Relaunch/ Trial Campaigns

Silver: Kellogg’s X Love Island

Category: Social Media and Influencer Programs

Silver: Kellogg’s X Love Island

Category: Integrated Communications

Bronze: Take the Mayhem out of Mealtimes

Category: Product Launch/ Relaunch/ Trial Campaigns

Bronze: Pringles Prize with Every Can

Category: Shopper Marketing

Bronze: Refresh your Ramadan

Silver: A Quality Street Christmas

Category: Brand Building (Outdoor Marketing)

Silver: A Quality Street Christmas

Creative partner at ZEAL, Stewart Hilton, said: “At ZEAL our mission is to be the World’s Most Recommended Agency, so any opportunity to benchmark the effectiveness of our work internationally is a real benefit for us.  The number of  IMC Awards  we have received this year demonstrates the team’s ability to create successful campaigns as the UK’s most effective brand activation agency. We’ve had a great week, achieving the seven IMC award wins coincided with the unveiling of The Drum’s Top 100 Independent UK Agencies for 2019, where ZEAL ranked as 40th.”

Paul Cope, Managing Director of the UK’s Institute of Promotional Marketing, adds: “As our Agency of The Year we expected ZEAL to do well in Europe this year but for ALL of the campaigns they entered to win an award is an incredible achievement.  The UK undertakes some of the most effective brand activation campaigns in the world so it’s no surprise to see our agencies performing so well on the international stage”