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Treasury Wine Estates (TWE) is launching a new on-pack promotion in the UK, Netherlands and Denmark as part of its new global multi-million dollar “The World Smiles with Lindeman’s” marketing campaign.

Lindemans ‘win what makes you smile’

Treasury Wine Estates (TWE) is launching a new on-pack promotion in the UK, Netherlands and Denmark as part of its new global multi-million dollar “The World Smiles...

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.

Walkers, Heinz sandwich-inspired crisps

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has released six new...

Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers the chance to win £10, EFL match tickets, season tickets and VIP Match day experiences.

Ginsters win EFL tickets and tenners

Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers...

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of Shredded Wheat, consumers won’t ‘do’ life, they’ll ‘shred it’.

Shredded Wheat ‘shred’ life

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll...

Mars has launched its Sweet Sundays on-pack promotion for the fifth year running, offering consumers free cinema tickets for Sunday screenings.

Mars ‘Sweet Sundays’ back

Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for...

Kevin Bacon plus various football greats are promoting the fact that EE customers are being offered six months free access to BT Sport channels.

Bacon backs EE BT Sport App

Kevin Bacon and a host of football greats are appearing in EE’s latest TV ad, promoting the fact that EE customers are being offered six months free access to BT Sport...

Palmer’s Coconut Oil Formula Hair Care range is running an integrated campaign offering fans the chance to star as a model in its next magazine advert.

Palmer’s #HairOnPoint push

Toiletries and cosmetics brand Palmer’s is marking the relaunch of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign...

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings.

Kerry ‘free music’ promo

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings. The new...

Christian Hausammann, Global Loyalty Director at Snipp Interactive, explains why customer retention matters in any loyalty program

Retaining customers is a priority

Christian Hausammann of Snipp Interactive looks at how brands invest time and money in customer acquisition but neglect to invest in customer retention. A significant...

Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper

Growing convenience stores

Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...