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Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.

New Look new promotion

Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and...

The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed in its 2016 Christmas catalogue, worth more than £13,300.

Win The Entertainer Xmas catalogue

The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed in its...

Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where they will also visit the DreamWorks and Fox studios. The promotion is appearing on eight million loaves of Best of Both and is already in store.

Hovis toasts Trolls movie with promo

Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where...

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower reach of over 20 million.

Fridge Raiders ‘Snacker Hacker’ promo

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.

Rockstar runs Gears of War prize promo

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two -- Müller and Aero – running on-pack prize promotions. Bridget Jones’s Baby went on release in cinemas last month.

Bridget Jones’s Baby promotions

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and Aero – running...

There are also hundreds of instant win prizes including pairs of England NatWest International T20 or Royal London One - Day International match tickets, England Cricket Adidas polo shirts, cricket kits (including cricket bat, wickets and ball) and Foster’s branded sports shirts.

Foster’s Melbourne cricket match draw

UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. We’re lucky to work across a range of industries, either directly with brand and media owners, or as part of the wider agency support team. The biggest challenge is usually to ensure there’s a really clear commercial objective. What do you want this promotion to achieve for your brand? Boost sales? Drive engagement? Captivating a target audience can be tough if the promotion is trying to cover off multiple goals. SPONSORED FEATURE

Leveraging the magic of prizes

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment of Jonathan Bonnett, former Director of International Promotions at Paramount Pictures International and Head of Group Marketing Partnerships at Merlin Entertainments, to run it.

IMS Agency adds partnerships division

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...

Doritos’ flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. Consumers were asked to select whether Ultimate Cheeseburger or Sizzling Salsa should join the line-up.

Sizzling Salsa win Doritos challenge!

Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...