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Initials opinion

The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change

Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...

Ello Media opinion piece website

Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...