Home Posts tagged INITIALS
Tag: brand activation, campaigns, challenger brands, FMCG, INITIALS, market
Apr 25, 2019
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Read moreComments Off on The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change