Robinsons launches refreshing on-pack promotion ahead of Wimbledon


Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until mid-June, shoppers will have the chance to win exciting Wimbledon experiences – from branded towels, to VIP tickets to a tennis match during the tournament. Celebrating the brand’s 84 year association with Wimbledon, Robinsons is also running a £3m campaign over the summer months, which includes in-store, radio and social media activations.

Running across all three flavours in the range – Raspberry and Apple, Orange and Passionfruit, and Apple and Kiwi – shoppers need to scan the QR code on-pack for the chance to win. They will then be asked to answer one question and those supplying the correct answer will be added to the weekly prize draw.

Phil Sanders, GB Commercial Director at Britvic, said: “Robinsons Refresh’d is perfectly placed to help retailers drive summer sales, from its naturally sourced ingredients and the addition of real fruit, to its handy on the go format. The addition of an on-pack promotion and inclusion in our Wimbledon activity will keep the brand top of mind throughout the season. We know that sales of Robinsons do spike during the tournament, so our brand partnership is very effective and we look forward to helping reward shoppers with some fantastic prizes while driving sales for retailers.”

The on-pack promotion will be on standard and price-marked 500ml bottles, with prize draws running until the end of July.