Patagonia

Patagonia Action Works Café blends coffee with environmental activism

The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market.

Following the recent shut down of the Capital by climate activists and the latest set of climate strikes last week (on the 20th), the café offers citizens the chance to learn how to make a difference, with the expert guidance of UK environmental organisations who are supported by Patagonia, via the 1% for the Planet giving programme.

Inspiration for the café comes from Patagonia Action Works, the brand’s new online platform (launched across Europe yesterday) which connects people with local, national and global grassroots organisations fighting to solve the climate crisis. Through the online platform, users can volunteer skills and time, sign petitions, discover local events and donate money to causes they are passionate about.

Environmental non-profits on the platform are from all over the world, including UK and Irish NGOs such as Extinction Rebellion, Save Our Rivers, Friends of the Earth, 10:10, Irish Seed Savers, Surfers Against Sewage and Rewilding Britain.

Four ways a visit to the Patagonia Action Works Café will ignite the activist in you

Inspiration for how to act

‘Action Postcards’ displayed in the café will feature 24 different actions that individuals can take, depending on how much time they have to spare, from five minutes: Signing a petition to save the Right Whale from extinction, to seven days: Filing a Climate Litigation case against the government.

There will also be eight skill cards, offering opportunities to provide skilled volunteering to a range of NGOs, in areas such as photography, business development and accountancy.

Get into the mind of an activist

Practical and inspiring books written by thought leaders and activists are available to leaf through and borrow.

Start a conversation with someone making a difference

Outside of the café, on Broadway Market itself, UK environmental groups will be running stalls each market day, and fielding questions on what they do and how you can help.

 Learn how to be effective

From a workshop on NVDA (Non-Violent Direct Action) to a discussion on carbon literacy or a walking exploration of the rivers of London, there are a range of free activities to sign up for, that aim to inspire, educate and galvanise support for tackling the climate crisis.

Mihela Hladin Wolfe, Patagonia’s Director of Environmental Initiatives, EMEA, says, “With Patagonia Action Works we want to help more people go further in their environmental activism. The platform should be an entrance into activism for first timers and a place to connect and share for those who have already begun”.

Patagonia Action Works Café, 15 Broadway Market, London, E8 4PH

Open seven days a week: 10am to 7pm Mon to Fri, 12pm – 5pm Sundays

To find out more about Patagonia Action Works visit eu.patagonia.com/actionworks or watch the new campaign film here.