Next launches denim laundrette pop-up


Next have created the entirely bespoke ‘Happy Go Denim’ Launderette a place to discover the perfect pair of jeans for you. With Next Denim Experts on-hand it is the perfect place for shoppers to find the perfect style of jeans to fit their shape. Grazia editors have chosen their favourite picks from the latest Next items and will be on hand to show how to style these with the extensive Next Denim range.

With every purchase of denim jeans from the launderette shoppers can customise their jeans with unique embroidery created for the event including the iconic Manchester Bee.

Out with the old and in with the new – Next are additionally running a partnership with Goods For Good whereby shoppers can donate to charity giving old jeans a new lease of life.

The launderette was open from the Wednesday 27th February through to the Sunday 3rd March at Manchester Arndale.

“Next offers an unrivaled range of denim for consumers and we wanted to showcase this with something a bit different that will excite shoppers” Jessica Guest, Assistant Events Manager at Next.

“It is fantastic working with a client such as Next who are passionate about bringing highly creative and unexpected experiences to consumers. The ‘Happy Go Denim’ Launderette was about creating a standout space that is fun, inspiring and gives true value to consumers.” Aarron Taylor, Design Director at Backlash Creative.