Wholefoods snack bar brand Nākd is showcasing the winning doodles from two fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the month, reaching 4.5m adults.
Launched in September this year, the break time campaign reached an audience of 2.9m consumers on social media alone by incentivising fans to submit their very own tea stain doodles on social media.
Linking in to the break time occasion, entrants were challenged to transform tea stains into creative sketches, with a chance to see their entry plastered all across London’s underground, as well as winning a year’s supply of Nākd goodies.
Marina Love, Marketing Director of Nākd, says: “It’s the community of fans that really make the Nākd brand successful and much loved so we wanted to create a campaign that was all about engaging with them at a time they regularly enjoy the products.”
Nākd is part of Natural Balance Foods, a British company founded in 2004. There are 30 fruit and nut wholefood products in the Nākd range, all made with 100% natural ingredients. They contain no added sugar and are gluten, wheat and dairy free and suitable for vegans.