Kellogg’s in the UK has launched a raft of measures to help make its packaging greener including a new sustainable packaging commitment and the introduction of recycle-ready cereal pouches. People in Britain will also now be able to recycle their Pringles’ cans thanks to a new deal struck in the UK between the Kellogg’s owned crisp brand and recycling company, TerraCycle.
From December 2018, empty Pringles cans can be sent into TerraCycle using freepost labels, with the sender rewarded with a charitable donation for each can which can be redeemed for the school, charity or non-profit of choice. The cans are then recycled and the resulting pellets used to create new products such as benches and fence posts.
Within the complex Local-Authority-based public recycling infrastructure in the UK, Pringles cans are not currently recyclable, so the Pringles and TerraCycle partnership provides a consistent nationwide solution for people.
In a linked moved, Kellogg’s has launched a project to change its cereal pouches to a recycle-ready material by late 2019. This action will remove an estimated 480 tonnes of non-recyclable packaging from its British and European supply chains each year. This development comes on the back of work the company is undertaking with suppliers to identify packaging designs that minimse waste while ensuring the quality and safety of its foods.
“As a company with a caring legacy and a foundation of strong values, we’re committed to playing our part to safeguard the future of our planet. While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers,” said Oli Morton, managing director, Kellogg’s UK.
Kellogg’s has already taken steps toward making its own facilities more sustainable. In April, the company announced the transition to compostable and paper food service products in all its factories and offices globally by end of 2018, fully removing all remaining single-use foam and plastic catering ware, plastic straws and plastic water bottles.
“Nurturing our planet is a foundational value of Kellogg,” said Steve Cahillane, Kellogg Company chairman and CEO. “It’s imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world.”
All these actions contribute towards Kellogg’s aim to work towards 100 per cent of its packaging being reusable, recyclable or compostable by the end of 2025.