INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door.
The gesture is part of a Valentine’s Day campaign for the flagship INFINITI Q60 Sports Coupé, created by TMW Unlimited.
The campaign also features a film that will play out on screens in the Westfield Centre – where INFINITI have a pop-up store – and across INFINITI’S social channels.
Created under the banner ‘Love is… in the detail’, the film uses macro shots to draw out parallels between the beautiful detailing in the Q60 and a handcrafted bouquet of roses. We then see the bouquet chauffeured in the INFINITI Q60 to the door of an unsuspecting customer.
As well as 30 and 60-second versions of the ad, the campaign will also include outdoor ads. It launches on Valentine’s Day.
Sandra Subacius, Digital Marketing Manager at INFINITI, says: “At INFINITI we are proud of the craftsmanship that goes into every detail of our cars, so it was a good fit to highlight the parallels with the preparation of the flower designs, and of course, the opportunity to delight our customers with a small token in Valentine’s Day. The video was a great way of sharing this across all our markets with a simple message and beautiful imagery.”
The video can be viewed on INFINITI’s YouTube channel.