Hussle launches new B2B2C incentive products


As the largest network of gyms and health clubs in the UK, Hussle has now leveraged the scale of its network and digital customer journey, to create a range of incentive products which commercial partners can use to help acquire, retain, and engage existing customers on a national level for the first time.

Product options include Digital Credit, Free Day Passes, Free Monthly+ Passes, and Discounted. And they can all be used across the whole network of 2,700 gyms that Hussle partners with across 96% of UK postcodes. It’s an industry first allowing brands to provide a multi-operator gym incentive to their customers, using a single digital customer journey.

The Hussle network includes gym, swim, and spa locations across the UK and includes well know operators such as Nuffield Health and Bannatyne Health Clubs.

Lawrence King, Head of Commercial Partnerships at Hussle, said: “The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners.  With a gym in 96% of UK postcode regions, Hussle is ideally placed to support the coverage requirements of national brands and create new marketing opportunities for the fitness industry to reach genuinely new people.”

Coinciding with the launch Hussle have secured a series of high-profile consumer brand partnerships, the first of which is with the telecommunications giant, Three UK. The partnership will see Hussle provide over 2 million qualified Three UK customers with flexible access to almost 40% of gyms and health clubs across the UK in return for Three UK marketing the campaign to their users this summer.

Nicola Bhojani, Head of Media Planning at Three UK, said: “Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences.”