Grazia partners with intu to launch first brand-building event


intu has partnered with Grazia to launch the magazine brand’s first beauty and wellness weekend at intu Trafford Centre later this month.

A series of pop-up concessions offering makeovers, interactive experiences and expert advice will take place throughout the centre from brands including Benefit, Prai Beauty and KIKO Milano.

There will also be a ticketed Grazia Beauty Lounge with industry expert panels and workshops led by Grazia’s team and a range of stars such as Vogue Williams, Molly Mae Hague and Alive Liveing.

The event will take place on Saturday 28th and Sunday 29th March, following the launch of a new Primark store on 20th March within intu Trafford Centre’s redeveloped Barton Square area.

Martin Breeden, Centre Performance Director at intu, said: “intu Trafford Centre is one of the UK’s most popular retail and leisure destinations and a hot-spot for fashion and beauty lovers across the north west so the benefits for Grazia and the brands taking part in this event are clear. It will give the whole of intu Trafford Centre a boost by attracting even more engaged visitors to the centre over the weekend. We’ve seen the positive impact on footfall, dwell time and spend from similar events over the last few years and it’s something we’ll be doing more of to ensure our centres places where people continue to love to be.”

intu Trafford Centre was recently ranked number 4 in data analytics company GlobalData’s UK shopping centre rankings according to research it carried out taking into account the requirements of both occupiers and shoppers.

Lauren Holleyoake Grazia’s Publisher, added: “We are thrilled to be working with intu to bring together some of the leading brands and voices from the beauty and wellness world, for our first ever Grazia Beauty and Wellness Weekend to intu Trafford Centre. The Grazia audience are beauty obsessives who come to us for advice, news and recommendations, so we are hugely excited to bring that to life in this vibrant retail environment.”

Other brands to take part in Grazia’s Beauty and Wellness Weekend at intu Trafford Centre include Charlotte Mensah, Gold Collagen, Silent Night, Sloggi and Nails inc.