Fuller Smith & Turner, the west London brewer and pub owner, today launches the ‘House of Ice Cream’ to mark National Ice Cream Day. The campaign created by brand communications agency, The Fitting Room, is a celebration of Fuller’s Kitchen exclusive buffalo milk ice cream and their food innovation.
The House of Ice Cream will be serving up a range of innovative new dishes including;
- Ice cream and fries (VG)
- Ice cream and fried chicken (hot sauce optional, but make good life choices)
BOOZY ICE CREAM FLOATS
- Tequila served with blood orange sorbet
- Pink gin and raspberry sorbet
- Pornstar martini and raspberry sorbet
- Bacardi and coke with coconut ice cream (VG)
- Ice cream macaroons
BUILD YOUR OWN STATION
Oreos, Maltesers, gummy bears, marshmallows, popping candy, popcorn, smarties and party rings.
There will also be A DJ playing old school garage and hip-hop tunes after work, whilst guests are transported to ice cream heaven.
Lucy Gaskin, Food Marketing Manager at Fuller’s Kitchen, said: ‘’At Fuller’s Kitchen we are passionate about food from pub classics to Sunday Roasts, all the way through to our ice cream. Customers can enjoy our amazing ice cream in our pub gardens or alongside one of our chefs signature puddings. At Fuller’s Kitchen we understand the needs of our guests are changing, from how they consume information to the demand for vegan dishes and a non-alcoholic offering. It’s an exciting time for a British heritage brand as we unpack what future pub lovers will be looking for, from experience to food and drinks. The House of Ice Cream is an example of innovation, quality and fun.”
Charlotte Mair, Managing Director at The Fitting Room, added; ‘’We’ve been working with Fuller’s Kitchen for over 3 years and their commitment to food innovation and quality ingredients is incredible. The House of Ice Cream demonstrates their forward-thinking approach to engage new customers from outside what would be considered a ‘traditional pub audience.”
The pop-up runs until the end of July at 1 Fleet Place, Farringdon.