Electric Live, event production and partnership specialist, has announced that Kylie Minogue will be the headline act for the closing show of Nocturne Live, a summer concert series held within the grounds of Blenheim Palace from Thursday 20th June to Sunday 23rd June 2019. The world famous chart-topping Australian singer will perform hits and music from latest album, Golden, in the stunning grounds of the Palace.
Electric Live plan to create an experiential village, offering brands the chance to activate, sample and retail on site. Nocturne Live offers brands the opportunity to access to the UNESCO world heritage site; with some incredibly unique activation sites available. These include the lake within the grounds as well as the Palace’s exquisite Italian gardens. There is also the chance for brands to activate within the VIP / hospitality areas which are held within the Palace’s state rooms.
Electric Live were appointed by Universal Music Live to forge brand partnerships for the show. Electric Live plans to build on the success of this year’s Nocturne Live in which saw the production team install a highly successful and lucrative gin bar; which proved to be a perfect fit with the core 25-55 aged audience.
Kylie Minogue is the first act to be announced for Nocturne Live 2019, with more acts to be announced imminently. The concert series will see attendance of 10,000 per night and 40,000 across the total 4 nights.