Category: Uncategorised
Brand ambassadors aren’t commodities
James Rix of StreetPR argues that too many experiential activations are being let down by poor quality brand ambassadors – and that sourcing staff off the internet is...
Promotional Products Week 2016
New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go...
Loyalty schemes: what’s the point?
Ben Pask from Rare explores some of the findings of a new survey into retailer loyalty schemes revealed by a consumer new survey Last year it was revealed that the UK...
Haywards puts ‘Lad’ into salad
Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...
Nissan Leaf cars for GB Gold winners
Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games. The...
Sony Pictures Ghostbusters partners
Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...
Daley, Adlington, Disney, Change4Life
British sporting champions Tom Daley and Becky Adlington have joined forces with Disney, Change4Life and the Amateur Swimming Association (ASA) and are encouraging...
Kia catches 1970s vibe in promo video
Kia, principal sponsor of Surrey County Cricket Club, has launched a 1970s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia...
IPM Football & Netball Tournaments
The IPM Football & Netball Tournaments, held on May 24th 2016 at Play On Sports in London’s Whitechapel, saw 16 teams take part, seven in the netball and nine in...
Brexit: What marketers need to know now
As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...
