Category: Partnership Marketing
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Müller Team GB gold medal promo
Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
Rodda’s serves with the LTA
Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...
Chocolate Lovers’ Wedding partnerships
Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...
Pork Farms Board Games challenge
Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...
IPM Partnership Marketing Conference
The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...
