Category: Partnership Marketing

Shopping centre owner intu has launched Big Bugs On Tour, an experiential roadshow backed by naturalist Chris Packham that brings adults and children face-to-face with 12 giant British bugs at 13 malls nationwide. Photo credit Matt Alexander/intu

intu launches giant British bugs roadshow with Chris Packham

Shopping centre owner intu has launched Big Bugs On Tour, a national experiential roadshow that brings adults and children face-to-face with 12 giant British bugs at 13...

Rollover Hot Dogs is partnering with Mission: Impossible Fall Out, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a romantic trip for two to Paris, including a helicopter tour from Paris to Versailles.

Rollover partners Mission: Impossible Fallout for Paris trip competition

Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...

GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the UK.

Goals Soccer Centres appoints ATOM to manage brand experiences.

GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the...

Häagen-Dazs has made its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week.

Häagen-Dazs launches ice cream fashion collection during Berlin Fashion Week

Häagen-Dazs is making its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week. ‘The House of Häagen-Dazs 48 Hour Collection’...

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year.

Robinsons squash sponsors Wimbledon with environmental focus

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a celebration of brand ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to a battle to find out which will be the No.1 flavour of the summer.

Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...

Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two to Mallorca to see the Love Island final as the grand prize.

Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push

Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...

London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR) experience at Zürich’s main train station to celebrate the FIFA World Cup and the soft drinks brand’s continued support of the game. Lucky fans are being offered the chance to engage with a digital version of Switzerland's Xherdan Shaqiri on-screen.

Coca-Cola celebrates FIFA World Cup with AR football experience

London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

COGS Awards 2018 deadline just four weeks away!

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...

Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018

Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...