Home Opinion (Page 25)
How to judge an experiential idea
Jun 30, 2016
Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key...
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Pitching is like a bowl of Chilli
Jun 05, 2016
Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...
Beyond shopper demographics: moving from ‘who’ to ‘why’
Dec 20, 2016
Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers...