Home Opinion (Page 26)
Partnership Marketing: the perfect blend
May 06, 2016
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
The brands went in two by two… hurrah! hurrah!
Apr 21, 2016
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Boaty McBoatface: crowdsourcing’s unknown unknowns
Apr 14, 2016
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....