Category: Opinion
Next Generation Loyalty
Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...
Online marketing’s missing link
David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
Can Fulfilment be Fulfilling?
Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
Experiencing the IPM Diploma first hand
The IPM Diploma could be your passport to a glittering career in the promotional marketing industry, says Sophie Robertson of Spark & Fuse Three weeks ago, I...
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
Comment: Responsibility as a reward
COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....
Boaty McBoatface: crowdsourcing’s unknown unknowns
Apr 14, 2016
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....