News

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Your people are your brand

Jack Lamacraft, Co-Founder and Managing Director at The Park, shares the importance of considering your colleagues as well as consumers when planning campaigns. The...

jagermeister

Jägermeister collabs with Deliveroo for ‘Pre with Us’ campaign

Mast-Jägermeister UK is launching its “Pre With Us” campaign for 2020 with a three-month Deliveroo partnership running nationwide April through June. This...

ZEAL Creative

ZEAL Creative ranked in Top 50 place to work

ZEAL Creative, the UK’s most effective brand activation specialist, has been ranked in the Top 50 of Campaign’s annual list of the ‘Best UK Agencies to Work For’...

retail

More than half of Brits want to try out in-store tech while shopping

New research has revealed that 54% of Brits – rising to six out of ten men (59%) – are interested in trying out new retail technology while out on the high street....

A review of the loyalty dynamics workshop

Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers

On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...

Samsung ella eyre

Samsung throws Ella Eyre gig to launch Galaxy S20

Samsung has partnered with Amazon for an Ella Eyre gig to launch its Galaxy S20 device. The event on 12 March, at the Samsung KX store in London’s King’s...

Suqqu

Blackjack Promotions and beauty brand SUQQU partner again for personalised Mother’s Day gifting

London’s world-famous beauty hall will host a Blackjack-staffed engraving service for customers purchasing SUQQU products as Mother’s Day gifts (Sunday 22nd March)....

Ocean Outdoor

Ocean Outdoor launches @ The Local – a diverse community of digital citizens across the UK

Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers...

TRESemme

The TRESemmé Day 2 Mobile Refresh Salon comes to London

The TreSemmé Day 2 Mobile Refresh Salon hits London on Friday 13th March, helping to rescue time-poor Brits from greasy roots and tangled locks. From 7:00am until...

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A strategic approach to product trial

Fola Enifeni, Strategist at Shared Experience Agency TRO, discusses how to get the most out of a product trial campaign. Food and drinks brands are increasingly...