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Secret Sofa XMAS EDITION presented by Häagen-Dazs

Secret Cinema’s award-winning lockdown entertainment series Secret Sofa presented by Häagen-Dazs will return for a festive finale on Friday 18 December 2020 at 7:30...

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Agency Of The Year 2020 Awarded to Circle Agency and Live & Breathe

We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this...

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TRO SHOWS WAY FORWARD FOR IN-PERSON EVENTS

While government restrictions continue to significantly impact the events industry, TRO has shown that live events are still possible with their work on the recent BMW...

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Government announces individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s campaign

Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an...

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ViacomCBS join as IPM members

The IPM is pleased to welcome ViacomCBS as their newest members. Led by David Sprei and joining both the Brand Partnerships and Incentive, Prize & Loyalty Community,...

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IPL Community & The Power of Purpose

As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...

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Amstel celebrates 150-year anniversary with expansion to China

Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...

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When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

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Weetabix On The Go launches sportswear using 100% recycled bottles

Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...

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A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...