News

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Will collaborative retail save our high streets?

Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...

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timeTo launches new campaign to make Christmas Office Party season a safe place for all

timeTo, with the support of Lucky Generals, has developed a new short film to mark the start of the UK advertising industry’s Christmas Office Party season, asking any...

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Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....

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The Unsung Heroes of Prize Promotions

Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...

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Thanks to Greenpeace UK and agency Nice and Serious, turkey’s dirty little secret is out

Launched today, ‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and...

November 2019

The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel

Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas.  A rewrite of The Twelve Days of...

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Logic brings Shape and Vape to UK cities

Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...

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‘Fake Views’ film from Operation Black Vote encourages voter registration

Multi-media campaign encourages people to register to vote by 26thNovember “The most radical political act you can do, is to register to vote” says Lord...

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UK agencies pick up 12 trophies at the IMC European Awards 2019

UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency...

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IPM Releases data demonstrating the effectiveness of experiential marketing

The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...