News

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Are roadshows and pop ups the future of face to face marketing?

The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....

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PMS Community to forge partnership with CIPS

The PMS Community is pleased to announce that they are embarking on a partnership with The Chartered Institute of Procurement & Supply. Highlighted through recent...

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Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win

Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The...

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PPE Management: logistical nightmare or smooth sailing?

Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...

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ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY

Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...

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Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...

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Doctor Who Time Fracture An Immersive Adventure

Crown Brands Live has launched the brand new BBC licenced show Doctor Who Time Fracture an Immersive Theatre Experience. Opening in Spring 2021, it will be one of the...

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Movember and DGR announce funding for first responder mental health support programs

Leading men’s health charity Movember, in partnership with The Distinguished Gentleman’s Ride (DGR) and Gillette has today announced multi-country grants funding for...

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Milkybar launches new Cookies & Cream sharing block

Milkybar, the number one white chocolate brand, today announces a new addition to its range with the launch of Milkybar Cookies & Cream. Appearing in shops across...

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Waking up to the Power of Gaming

There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...