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Travel trends driving sales promotion in 2020

Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...

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Clarity launches AR menu Campaign, ‘Be in the Know’ for Be At One

Marketing and communications agency Clarity, launched an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As...

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GUINNESS Opens Pint-Sized Pub for a cosy Christmas

With studies saying that five is the ideal number of people to enjoy a conversation with, the GUINNESS team is launching the perfect pop-up pub for five friends to catch...

Beano chicken

Beano unveils new festively bonkers London Christmas window display

Beano has continued its rubber chicken Christmas tradition with a brand new window display, unveiled today at their Fleet Street office. This morning passers-by were...

experience12 advent calendar

Experience12 welcomes 2019’s top characters to help celebrate Christmas

Experience12, the pop-culture marketing agency is looking forward to a merry little Christmas as it announces the launch of its 2019 pop-culture Christmas party advent...

Jumanji win

KLOOK partner with Sony Entertainment to encourage fans to enter Jumanji and win

KLOOK, announces a global partnership with Sony Entertainment in conjunction with the release of Jumanji: The Next Level; encouraging users to engage with the platform,...

black friday savvy piece

Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers

New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...

legal webinar series 2020

The IPM publishes details of its Legal Briefing webinar series for 2020

The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce a...

Giffgaff

Giffgaff is to launch a pop-up shop where nothing is for sale

In the midst of Black Friday mayhem, giffgaff is to launch a pop-up shop in Seven Dials, Covent Garden, where nothing is for sale. The pop-up will house one hundred...

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The real reason consumers change brands

Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...