News

Boost drink

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

CAP

Leeds agency warms up Bonfire Night with St Pierre

St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...

The Park

The Park awarded Startup of the Year at The Drum Agency Awards 2020

Last week IPM member agency The Park was awarded Startup of the Year at The Drum Agency Awards 2020. These awards are for the agencies that excel through strong...

AB web

Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS

LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...

tlc web

If you want to stop smoking, try carrots instead

For a long while the debate has raged: “is it more effective to incentivise or to punish?” I fondly remember Rory Sutherland’s TED talk arguing the effectiveness...

sor web

Soreen Launch Loaf Bar Multipacks with New Vegan Chocolate Flavour

The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their NEW plant-based Loaf Bar Multipacks, which include three deliciously squidgy...

Big issue web

Big Issue launches campaign that highlights support for sellers in time of crisis

From Saturday 10th October,  on World Homeless Day, The Big Issue (TBI) has launched a digital campaign to highlight the support that Big Issue sellers receive from the...

Exp logo web

Experian launches a new breed of data enrichment to protect online revenues for publishers

The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...

T H - web

Samsung team up with Olympic gymnast Max Whitlock launch new fragrance…

Samsung have teamed up with Olympic gold medal winner Max Whitlock to launch a new perfume which aims to capture the very essence of fresh laundry. The British athlete...

QS png

Quality Street launches new online shop for personalised, pick and mix tins

From today, Quality Street fans no longer need to leave their street, home or even their armchair to buy personalised tins of their favourite sweets, as the brand...